I choose this application to review, because I was a fan of RPG games, and played some textbased RPG games before.
First, the most important things the presenting team said about this application are:
1. This game is a niche application, caters to Fantasy/RPG crowd. And, they copied this game to caters to other groups of users.
2. This game is a viral game, and get money from advertisements. And, they built platforms for advertisers.
3. It faces drastic user plunge, as the game has no development for top users.
This game is a niche application, caters to Fantasy/RPG crowd.
Having 1,000,000 users after two months, this is a relatively successful game. I agree with the presenting group that this game caters to RPG players. It has what it needs to make a successful start: Quest, Items, Exp and Levels, a Gameworld, plus a Storyline. This game shows there’s a lot of RPG gamers out there on Facebook, and it successfully gets them to play.
The lesson here is : you don’t need to make something mainstream that everyone needs, but try to cater to a special potential groups and make something they really like. Facebook has more than 100,000,000 users, so, you are already successful if you can get 1-2% of them to use your application. Maybe only 1 or 2 persons out of 100 play RPG games, but if you get all of those RPG gamers, you’re already rich.
This game is a viral game, and get money from advertisements. And, they built platforms for advertisers.
What I think important here is that the makers of this game have built platforms for facebook advertisers, rather than rely on other advertising agents.
It faces drastic user plunge, as the game has no development for top users.
There’s a question. Should I work more to satisfy those top users, or just simply ignore them and start a new business circle, i.e., a duplicated game with different story? In my opinion, it’s hard and bitter, to drop a large amount of users and move on another game. MMORPG games attract gamers mainly because of the rewards (exp or items) after they do quests, with a good storyline and gameworld as a sidekick. MMORPG gamers are addictive partly because of the ladder board and its competitiveness. Once the top users are gone, other gamers will also be gone.
The lesson here is : pay effort to develope the storyline and the gameworld, make a never ending game.